Handling Bad Press - Part 3

After looking at Press Releases and creating new Satellite sites, the 3rd and most effective way to handle bad press is with your version of the truth.  The Internet is a funny thing.  People have always had the ability to decide for themselves, and now have access to all the information they need.  For that reason, an "open book" to your business practices and principals (as long as they are ethical) should put you out on top right? 

Blogs are a great way to get the truth out there.  There you can talk about your expertise, how you fulfill your client's business needs, cite recent success stories that prospects may identify with. 

Just open up that Blog and allow comments from readers;

• Allow comments
• handle negative feedback with
• censorship - careful here!  If you have obvious issues, hiding them does not fool anyone, especially prospects who know their concerns are obvious and should be handled.  They'll know your are censoring certain topics from being brought up, sometimes because they'll bring them up themselves.  That's censoring your own business now.
• rebuttals - best choice as long as you can be mature.  Take the high road, but address every objection.  People reading will take your side if you are right.

• Allow "back tracks" which allows other bloggers to link their Blog back to yours. 

The bottom line here is if you are running and honest & ethical business, it will show.  A blog will also establish you as being an open business with nothing to hide. It will also speak to your expertise!

Comments

[Max Jackson]

Bad press can actually be easier to remember than good press. If you can turn it around then it's great. James Brausch has some useful business tips on doing this.

[Dom King]

I've just visited James Brausch's blog and i'm very impressed. I think he will help my business go from strength to strength!