Handling Bad Press - Part 2

My Client was very impressed with Press Releases, as they and the client's Satellite site had taken over most of the 1st page of Google, however, the #2 search result was also new to Google's 1st page. A scathing review in City search had hit the prime #2 spot, this 2nd only to the company's own website.  Of course, if someone were to check out a company beyond that company's own marketing, they are going to the #2 listing, on Google especially.

So after getting the press release, Google, the king of Search Engines still has bad press in perhaps the most prime location possible.  That's a problem.  So what do you do?  More Satellite sites of course!  I'm not really serious, but it is one way to fill up the #1 page.  Of course, you really care about the 1st 4 organic results, but off the 1st page is even better. 

So, create some sub domains, new domains, fill the sites up with distinct and hopefully valuable content with your company's name listed the right # of times (7 is good).  Submit to search engines and watch the small and uncompetitive (but extremely valuable) search space fill up. 

While you are at creating Micro-Sites, why not use them for Sales Leads generation as well.  Sure optimize for your company name, but go further and hit the niche space your site is geared towards. 

Of course, creating all these sites are way more time consuming and expensive than a press release, but the payoff is longer too, plus your site leads people to your door, especially more than bad press does. 

Hmmm, what about the 3rd Key way?  We'll talk about "Interception" in part 3.

Comments

[Jeff]

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